Search engine Optimization (SEO) is the process of getting a higher listing in on-line searches. This has also been called Search Engine Marketing (SEM).
Searchers, hopefully your customers, search for something they want and get a list of sites. Most do not look past the first page of listings. Search engine Optimization is the things that are done to get high ranking on this first page.
White Hat SEO is honorable things, which are done to get high ranking on these first search engine results pages (SERPS). Black Hat SEO is the dishonest, sneaky tricks which some do hoping to get high-ranking. Black hat techniques do not add informative listings. Grey Hat is questionable techniques. I think this term came about because some people think right and wrong have grey areas. Many do not.
The words or search phrases searchers type in are called key words or key phrases. If you put an article on your website about your products or services be sure to use key phrases that people would search for to find these articles. Key phrases are very important and should be in your title. This is White Hat SEO.
To just list irrelevant words meaninglessly on a web page without a coherent article is of course a lot quicker and easier than researching an article. This is Black Hat SEO. If you have to ask if something is right or wrong it is generally wrong.
Write informative articles about your business often. These articles should be helpful to potential customers. This is White Hat SEO. Search engines should be viewed as business partners much like suppliers. They need good relevant content for their viewers and you need a way for customers to find your product or service. They give higher listing to the ones who have current, relevant content. To get high ranking for your product or service write quality articles as often as you can.
Comments
Black hat SEO
June 27, 2009 by Organic SEO company (not verified), 1 year 9 weeks ago
Comment id: 227
You do realize backlink submission programs for directory submissions, article submissions, blog finders, and more common programs are all considered black hat?
These programs and SEO softwares have now become main stream for 'white hat seo specialists'.
Stating Black hat SEO isnt informative or a good backlink is false, it really depends. If you're spamming search engines and cloaking text, then it's definitely black hat SEO.
I think some black hat SEO techniques need to be revised and put into white hat criteria, because without these programs, white hat SEO would be extremely difficult and only the truly dedicated will commit to manual submissions.
I sometimes think the whole
June 28, 2009 by dashaver, 1 year 9 weeks ago
Comment id: 232
I sometimes think the whole issue is missing the point since the point is to provide good content for the searchers. The more time spent checking rankings or worthless submission programs, the more time wasted that could be spent writing good content. I think if you write good content the high ranking and visitors you want will follow. Spending valuable time checking ranking accomplishes nothing.
i know we must avoid black
January 21, 2009 by busby (not verified), 1 year 32 weeks ago
Comment id: 8
i know we must avoid black hat technique. however, what are considered as blackhat techniques?
regards,
busby seo test
What Is Black Hat
January 21, 2009 by dashaver, 1 year 32 weeks ago
Comment id: 9
What Is Black Hat SEO?
Listing random words instead of a coherent article is the most obvious of black hat SEO techniques. Putting text on a page that is the same color as the page so that it can be seen by search engines but not by human visitors is a misleading technique. Making pages that are not real pages but made to seen only by search engines is wrong. Any attempt to fool or mislead the search engine will result in search engine Spam that will result in getting your web site banned. If there is a doubt whether or not something is right or wrong than is it wrong.
Search engines are companies that make their income by listing websites on their computers. They pay for these computers and the software to operate them. With this in mind it is easy to understand that search engine Spam is a method of lying to them and stealing from them. Thieves and liars never proper in business.
The easiest way to avoid black hat techniques is simply and honestly writes articles about a topic of you are knowledgeable or have strong opinions. Your goal should be to write an article about your topic and not be concerned about search engines. If your number one goal in writing an article is to rank number one in the search engines, you might as well not waste your time. When writing your article ask yourself the question, “will this inform the reader?” That should be only reason for writing the article. Any other reason will result in failure.
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