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What Is Good SEO?
Search engine Optimization (SEO) is the process of getting a higher listing in on-line searches. This has also been called Search Engine Marketing (SEM).
Searchers, hopefully your customers, search for something they want and get a list of sites. Most do not look past the first page of listings. Search engine Optimization is the things that are done to get high ranking on this first page.
White Hat SEO
White Hat SEO is honorable things, which are done to get high ranking on these first search engine results pages (SERPS). Black Hat SEO is the dishonest, sneaky tricks which some do hoping to get high-ranking. Black hat techniques do not add informative listings. Grey Hat is questionable techniques. I think this term came about because some people think right and wrong have grey areas. Many do not.
Key Words And Key Phrases
The words or search phrases searchers type in are called key words or key phrases. If you put an article on your website about your products or services be sure to use key phrases that people would search for to find these articles. Key phrases are very important and should be in your title. This is White Hat SEO.
Black Hat SEO
To just list irrelevant words meaninglessly on a web page without a coherent article is of course a lot quicker and easier than researching an article. This is Black Hat SEO. If you have to ask if something is right or wrong it is generally wrong.
Write Quality Articles As Often As You Can
Write informative articles about your business often. These articles should be helpful to potential customers. This is White Hat SEO. Search engines should be viewed as business partners much like suppliers. They need good relevant content for their viewers and you need a way for customers to find your product or service. They give higher listing to the ones who have current, relevant content. To get high ranking for your product or service write quality articles as often as you can.