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Go For The Long Term
Remember when you are writing to put some substance into your writing. Pick a topic and say at least one concrete thing. When you are finished, ask yourself what is that one thing? It is better to accomplish just one little small thing than nothing, especially when that nothing takes a whole page.
I am so disgusted when I read a blog posting only to find it without substance everywhere except in the title. They may have gotten me to read it that time but it usually comes off my list of blogs that I read. The important thing to take from this is that the real gains are long term. Getting someone to read your blog everyday is far more important than just once because it had a catchy title. Long-term readers and customers are always more important than one-time readers.